In-house teams

For the team that owns the brand answer

One workspace where SEO, content and brand share the same answer data — and the same queue. Unlimited seats on every plan.

SEO & CONTENT

Plan sprints from losing prompts

The topic × platform heatmap replaces keyword guesswork. Every brief carries the answers it targets.

Weakest cell: Sustainability × AIO · 2 actions open

BRAND & COMMS

Catch misinformation early

Sentiment tracking and stale-fact alerts before a wrong pricing answer reaches ten thousand buyers.

Watch: "are Nike shoes overpriced" trending negative

GROWTH & EXEC

Report AEO like a channel

Visibility next to organic in the board deck, referral attribution to revenue, scheduled summaries.

Exec summary · every Monday 09:00 · on

How teams run it

One queue, three teams

Findings route to the team that can ship them — with the evidence attached, so nothing waits on a meeting.

ANSWR FINDS

Weak cell: Sustainability × AIO

Visibility 15%, rivals own the answer

38 ANSWERS ATTACHED

→

MONDAY TRIAGE

Scored & assigned

Impact 8.4 · effort low → top of queue

15 MINNO MEETING

→

CONTENT#91 · comparison page vs Adidas

WEB#87 · unblock ClaudeBot on /help

BRAND#88 · refresh stale pricing page

→

MEASURED

+2.8pt

since the three shipped · tracked per action

Retire the old rhythm

BEFORE

Rank-tracker exports that say nothing about AI answers

A monthly reporting deck assembled by hand

Prioritization by gut feel and the loudest stakeholder

"Is AI even citing us?" — nobody knows

WITH ANSWR

✓Answer visibility scored daily across five platforms

✓Monday digest and exec summaries that write themselves

✓An impact × effort queue the whole team trusts

✓Citation-level receipts, alerts routed to Slack

A week on Answr

MONDAY

Digest lands

"This week, summarized" — what moved and why, with receipts.

TUESDAY

Triage the queue

Top three actions assigned across content and web.

WED–THU

Ship the fixes

Briefs carry evidence; nobody re-litigates priorities.

FRIDAY

Prove the lift

Shipped actions tracked against the metric they target.

Governance

Everyone sees the same truth

Seats are never the bottleneck: analysts build, writers execute, execs watch — same data, role-scoped controls.

→Unlimited seats on every plan — invite the whole org

→Admin, analyst and viewer roles per workspace

→SSO, SCIM and audit log on Enterprise

Workspace members14 MEMBERS · UNLIMITED SEATS

Dana Okafor

dana@nike.com

ADMIN

Rosa Tran · Content lead

rosa@nike.com

ANALYST

Marcus Kim · Web

marcus@nike.com

ANALYST

Alex Varga · CMO

alex@nike.com

VIEWER

+ Invite by email or SSO domain — no seat math, ever.

Seats

Unlimited

On every plan — SEO, content, brand and execs together

Time to value

41 daysto first won prompt

Median across the 2026 cohort of in-house teams

Reporting

0 hrsmanual, per week

Digest, exec summary and board pack assemble themselves

Fits the stack you have:Looker StudioGA4SlackHubSpotNotionAll integrations→

"SEO, content and brand finally argue from the same numbers. The Monday digest ended our dashboard wars."

Head of Growth, national outdoor retailer · customer stories

Bring your whole team. Seats are free.

Get a demo→