Industries · Travel & Hospitality
Own the itinerary answer
Trip planning is now a conversation, and OTAs are winning it. Track property and destination prompts across markets — and earn the direct recommendation.
Destination demand · Lisbon portfolioMONTHLY PROMPT VOLUME
PromptVolumeΔ 30dTop cited
boutique hotels lisbon210K↑ 34Kbooking.com
where to stay in alfama96K↑ 12Kreddit.com
lisbon hotels with rooftop pool41K↑ 9Kyourhotel.com You
DE market: visible in 8% of German-language answers vs 31% in English — 4 localization actions open.
Planning
76%of AI trip plans name specific properties
Multi-turn itinerary conversations, panels 2026
OTAs
64%of citations go to OTAs, not brands
Direct-booking answers are winnable — few compete
Markets
12languages tracked per property
Visibility differs sharply by market and language
From destination prompt to direct booking
Track every market
Regional visibility by language and locale — the German answer is not the English answer.
Beat the OTA layer
See where booking sites out-cite your property pages, and close the gap with watched URLs.
Ride demand seasonality
Watchlists on destination keywords show the surge weeks before the booking window.
"German answers didn’t know we existed. Eleven localized pages later we’re the second name in the market — before the Berlin office opened."
Director of Digital, international hotel group
Own the itinerary.